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DOI: 10.4230/OASIcs.SCOR.2014.101
URN: urn:nbn:de:0030-drops-46739
URL: http://drops.dagstuhl.de/opus/volltexte/2014/4673/
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Kunz, Timo P. ; Crone, Sven F.

Demand models for the static retail price optimization problem - A Revenue Management perspective

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Abstract

Revenue Management (RM) has been successfully applied to many industries and to various problem settings. While this is well reflected in research, RM literature is almost entirely focused on the dynamic pricing problem where a perishable product is priced over a finite selling horizon. In retail however, the static case, in which products are continuously replenished and therefore virtually imperishable is equally relevant and features a unique set of industry-specific problem properties. Different aspects of this problem have been discussed in isolation in various fields. The relevant contributions remain therefore scattered throughout Operations Research, Econometrics, and foremost Marketing and Retailing while a holistic discussion is virtually non-existent. We argue that RM with its interdisciplinary, practical, and systemic approach would provide the ideal framework to connect relevant research across fields and to narrow the gap between theory and practice. We present a review of the static retail pricing problem from an RM perspective in which we focus on the demand model as the core of the retail RM system and highlight its links to the data and the optimization model. We then define five criteria that we consider critical for the applicability of the demand model in the retail RM context. We discuss the relevant models in the light of these criteria and review literature that has connected different aspects of the problem. We identify several avenues for future research to illustrate the vast potential of discussing the static retail pricing problem in the RM context.

BibTeX - Entry

@InProceedings{kunz_et_al:OASIcs:2014:4673,
  author =	{Timo P. Kunz and Sven F. Crone},
  title =	{{Demand models for the static retail price optimization problem - A Revenue Management perspective}},
  booktitle =	{4th Student Conference on Operational Research},
  pages =	{101--125},
  series =	{OpenAccess Series in Informatics (OASIcs)},
  ISBN =	{978-3-939897-67-5},
  ISSN =	{2190-6807},
  year =	{2014},
  volume =	{37},
  editor =	{Pedro Crespo Del Granado and Martim Joyce-Moniz and Stefan Ravizza},
  publisher =	{Schloss Dagstuhl--Leibniz-Zentrum fuer Informatik},
  address =	{Dagstuhl, Germany},
  URL =		{http://drops.dagstuhl.de/opus/volltexte/2014/4673},
  URN =		{urn:nbn:de:0030-drops-46739},
  doi =		{10.4230/OASIcs.SCOR.2014.101},
  annote =	{Keywords: Revenue Management, Pricing, Retail, Demand Modeling}
}

Keywords: Revenue Management, Pricing, Retail, Demand Modeling
Seminar: 4th Student Conference on Operational Research
Issue Date: 2014
Date of publication: 31.07.2014


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