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when quoting this document, please refer to the following
URN: urn:nbn:de:0030-drops-1631
URL: http://drops.dagstuhl.de/opus/volltexte/2005/163/

Lehner, Franz

Mobile Business and Services - A systematic, business oriented approach

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Abstract

In terms of business models, mobile commerce (MC) includes relations between customers, operators, ecommerce providers, payment providers, and other parties. There is a growing number of publications on MC sometimes labeled as research. But most of this work should be better called market studies or benchmarks. They highlight different aspects such as the number of prospective consumers, the estimated market volume, etc which do not really provide deeper insights . Well known sources for this kind of information are Arthur D. Little, Ovum, Durlacher, Merrill Lynch, Gartner, Forrester and others. They all try to estimate the perspectives of the mobile market(s) by using figures on mobile phone penetration, SMS usage, mobile internet access etc. Many of the remaining publications are technically oriented (for an overview see e.g. Prasad et al. 2000, Muller-Veerse 2000, Webb 1999). So what we are generally missing are concepts and guidelines for developing the mobile business, which something the MIS field can undertake. It is the purpose of this paper to contribute to a solution by providing a structured view of the major areas from a business point of view.

BibTeX - Entry

@InProceedings{lehner:DSP:2005:163,
  author =	{Franz Lehner},
  title =	{Mobile Business and Services - A systematic, business oriented approach},
  booktitle =	{Mobile Information Management},
  year =	{2005},
  editor =	{Margaret H. Dunham and Birgitta K{\"o}nig-Ries and Evaggelia Pitoura and Peter Reiher and Can T{\"u}rker},
  number =	{04441},
  series =	{Dagstuhl Seminar Proceedings},
  ISSN =	{1862-4405},
  publisher =	{Internationales Begegnungs- und Forschungszentrum f{\"u}r Informatik (IBFI), Schloss Dagstuhl, Germany},
  address =	{Dagstuhl, Germany},
  URL =		{http://drops.dagstuhl.de/opus/volltexte/2005/163},
  annote =	{Keywords: Mobile Business}
}

Keywords: Mobile Business
Seminar: 04441 - Mobile Information Management
Issue date: 2005
Date of publication: 10.08.2005


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