We propose a new axiomatisation of the alpha-equivalence relation for nominal terms, based on a primitive notion of fixed-point constraint. We show that the standard freshness relation between atoms and terms can be derived from the more primitive notion of permutation fixed-point, and use this result to prove the correctness of the new alpha-equivalence axiomatisation. This gives rise to a new notion of nominal unification, where solutions for unification problems are pairs of a fixed-point context and a substitution. Although it may seem less natural than the standard notion of nominal unifier based on freshness constraints, the notion of unifier based on fixed-point constraints behaves better when equational theories are considered: for example, nominal unification remains finitary in the presence of commutativity, whereas it becomes infinitary when unifiers are expressed using freshness contexts.