An adjacency labeling scheme labels the n nodes of a graph with bit strings in a way that allows, given the labels of two nodes, to determine adjacency based only on those bit strings. Though many graph families have been meticulously studied for this problem, a non-trivial labeling scheme for the important family of power-law graphs has yet to be obtained. This family is particularly useful for social and web networks as their underlying graphs are typically modelled as power-law graphs. Using simple strategies and a careful selection of a parameter, we show upper bounds for such labeling schemes of ~O(sqrt^{alpha}(n)) for power law graphs with coefficient alpha;, as well as nearly matching lower bounds. We also show two relaxations that allow for a label of logarithmic size, and extend the upper-bound technique to produce an improved distance labeling scheme for power-law graphs.