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A Cognitive Framework for Understanding Counterintuitive Stories Upal, M. Afzal counterintuitive concepts memory Stories containing counterintuitive concepts are prevalent in a variety of cultural forms including folktales, TV and radio commercials, and religious parables. Cognitive scientists such as Boyer suggest that this may be because counterintuitive concepts are surprising and more memorable for people and therefore are more likely to become widespread in a culture. How and why people remember such concepts has been subject of some debate. This paper presents studies designed to test predictions of the context-based model of counterintuitive story understanding. Schloss Dagstuhl – Leibniz-Zentrum für Informatik M. Afzal Upal 2014 Is Part Of OASIcs, Volume 41, 2014 Workshop on Computational Models of Narrative InProceedings Text doc-type:ResearchArticle publishedVersion application/pdf doi:10.4230/OASIcs.CMN.2014.222 urn:nbn:de:0030-drops-46595 https://drops.dagstuhl.de/entities/document/10.4230/OASIcs.CMN.2014.222 eng https://creativecommons.org/licenses/by/3.0/legalcode