LIPIcs.GISCIENCE.2018.57.pdf
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Geomasking traditionally refers to a set of techniques employed by a data steward to protect the privacy of data subjects by altering geographic coordinates. Data subjects themselves may make efforts to obfuscate their location data and protect their geoprivacy. Among these individual-level strategies are providing incorrect address data, limiting the precision of address data, or map-based location masking. This study examines the prevalence of these three location-masking behaviors in an online survey of California residents, finding that such behavior takes place across social groups. There are no significant differences across income level, education, ethnicity, sex, and urban locations. Instead, the primary differences are linked to intervening variables of knowledge and attitudes about location privacy.
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