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In the process of redistricting, one important metric is the number of competitive districts, that is, districts where both parties have a reasonable chance of winning a majority of votes. Competitive districts are important for achieving proportionality, responsiveness, and other desirable qualities; some states even directly list competitiveness in their legally-codified districting requirements. In this work, we discuss the problem of drawing plans with at least a fixed number of competitive districts. In addition to the standard, "vote-band" measure of competitivenesss (i.e., how close was the last election?), we propose a measure that explicitly considers "swing voters" - the segment of the population that may choose to vote either way, or not vote at all, in a given election. We present two main, contrasting results. First, from a computational complexity perspective, we show that the task of drawing plans with competitive districts is NP-hard, even on very natural instances where the districting task itself is easy (e.g., small rectangular grids of population-balanced cells). Second, however, we show that a simple hill-climbing procedure can in practice find districtings on real states in which all the districts are competitive. We present the results of the latter on the precinct-level graphs of the U.S. states of North Carolina and Arizona, and discuss trade-offs between competitiveness and other desirable qualities.