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We consider the problem of finding an incremental solution to a cardinality-constrained maximization problem that not only captures the solution for a fixed cardinality, but also describes how to gradually grow the solution as the cardinality bound increases. The goal is to find an incremental solution that guarantees a good competitive ratio against the optimum solution for all cardinalities simultaneously. The central challenge is to characterize maximization problems where this is possible, and to determine the best-possible competitive ratio that can be attained. A lower bound of 2.18 and an upper bound of φ + 1 ≈ 2.618 are known on the competitive ratio for monotone and accountable objectives [Bernstein et al., Math. Prog., 2022], which capture a wide range of maximization problems. We introduce a continuization technique and identify an optimal incremental algorithm that provides strong evidence that φ + 1 is the best-possible competitive ratio. Using this continuization, we obtain an improved lower bound of 2.246 by studying a particular recurrence relation whose characteristic polynomial has complex roots exactly beyond the lower bound. Based on the optimal continuous algorithm combined with a scaling approach, we also provide a 1.772-competitive randomized algorithm. We complement this by a randomized lower bound of 1.447 via Yao’s principle.