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Spatial Nudging: Converging Persuasive Technologies, Spatial Design, and Behavioral Theories

Authors Ayda Grisiute , Martin Raubal

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Ayda Grisiute
  • Institute of Cartography and Geoinformation, ETH Zurich, Switzerland
Martin Raubal
  • Institute of Cartography and Geoinformation, ETH Zurich, Switzerland

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Ayda Grisiute and Martin Raubal. Spatial Nudging: Converging Persuasive Technologies, Spatial Design, and Behavioral Theories. In 16th International Conference on Spatial Information Theory (COSIT 2024). Leibniz International Proceedings in Informatics (LIPIcs), Volume 315, pp. 5:1-5:19, Schloss Dagstuhl – Leibniz-Zentrum für Informatik (2024)
https://doi.org/10.4230/LIPIcs.COSIT.2024.5

Abstract

This paper presents the Spatial Nudging framework - a theory-based framework that maps out nudging strategies in the mobility domain and refines its existing definitions. We link these strategies by highlighting the role of perceived affordances across physical and digital interventions based on the Nudge Theory and the Theory of Affordances. Furthermore, we propose to use graph representation techniques as a supportive methodology to better align perceived and actual environments, thereby enhancing the intervention strategies' effectiveness. We illustrate the applicability of the Spatial Nudging framework and the supportive methodology in the context of an E-bike City vision. This paper lays the foundation for future research on theoretically integrating physical and digital interventions to promote sustainable mobility.

Subject Classification

ACM Subject Classification
  • Applied computing → Computer-aided design
Keywords
  • spatial nudging
  • active mobility
  • Nudge Theory
  • Theory of Affordances
  • cognitive graphs

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