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This paper develops two game-theoretic notions of beyond worst-case analysis that give better than worst-case guarantees on natural inputs. We illustrate them through the finite-horizon ski-rental problem. First, we consider prior-independent design and analysis of online algorithms where, rather than choosing a worst-case input, the adversary chooses a worst-case independent and identical distribution over inputs. Prior-independent online algorithms are generally analytically intractable; instead we give a fully polynomial-time approximation scheme to compute them. Second, we consider the worst-case design of algorithms. We define "subgame optimality" which is stronger than worst-case optimality in that it requires the algorithm to take advantage of an adversary not playing a worst-case input. Algorithms that focus only on the worst case can be far from subgame optimal. Highlighting the potential improvement from these paradigms for the finite-horizon ski-rental problem, we empirically compare worst-case, subgame optimal, and prior-independent algorithms in the prior-independent framework. Finally, we analyze the structure of their decisions across input sequences: the prior-independent algorithm exhibits more extreme adaptations to observed data, in contrast with the more conservative behavior of worst-case and subgame optimal algorithms.