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DOI: 10.4230/LIPIcs.APPROX/RANDOM.2025.10

Improved Approximation Guarantees for Advertisement Placement

Authors: Waldo Gálvez, Roberto Oliva, and Victor Verdugo

Published in: LIPIcs, Volume 353, Approximation, Randomization, and Combinatorial Optimization. Algorithms and Techniques (APPROX/RANDOM 2025)

Abstract

The advertisement placement problem involves selecting and scheduling ads within a timeline that has capacity constraints to maximize profit. Each task is characterized by its height, width, and profit, and must be fully scheduled across multiple time slots. This problem models practical scenarios such as internet advertising and energy management, and it also generalizes classical combinatorial optimization problems like the knapsack and bin packing problems. We present a simple (2+ε)-approximation algorithm for any ε > 0, which improves upon the state-of-the-art 3+ε factor established by Freund and Naor twenty years ago. Our approach combines rounding techniques with dynamic programming and an efficient extension of list scheduling. Furthermore, we enhance this method with linear programming techniques to provide an almost optimal (1+ε)-approximation algorithm under resource augmentation, which allows for a slight increase in time slot capacities.

Cite as

Waldo Gálvez, Roberto Oliva, and Victor Verdugo. Improved Approximation Guarantees for Advertisement Placement. In Approximation, Randomization, and Combinatorial Optimization. Algorithms and Techniques (APPROX/RANDOM 2025). Leibniz International Proceedings in Informatics (LIPIcs), Volume 353, pp. 10:1-10:16, Schloss Dagstuhl – Leibniz-Zentrum für Informatik (2025)

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@InProceedings{galvez_et_al:LIPIcs.APPROX/RANDOM.2025.10,
  author =	{G\'{a}lvez, Waldo and Oliva, Roberto and Verdugo, Victor},
  title =	{{Improved Approximation Guarantees for Advertisement Placement}},
  booktitle =	{Approximation, Randomization, and Combinatorial Optimization. Algorithms and Techniques (APPROX/RANDOM 2025)},
  pages =	{10:1--10:16},
  series =	{Leibniz International Proceedings in Informatics (LIPIcs)},
  ISBN =	{978-3-95977-397-3},
  ISSN =	{1868-8969},
  year =	{2025},
  volume =	{353},
  editor =	{Ene, Alina and Chattopadhyay, Eshan},
  publisher =	{Schloss Dagstuhl -- Leibniz-Zentrum f{\"u}r Informatik},
  address =	{Dagstuhl, Germany},
  URL =		{https://drops.dagstuhl.de/entities/document/10.4230/LIPIcs.APPROX/RANDOM.2025.10},
  URN =		{urn:nbn:de:0030-drops-243762},
  doi =		{10.4230/LIPIcs.APPROX/RANDOM.2025.10},
  annote =	{Keywords: Advertisement Placement, Two-dimensional Packing, Geometric Knapsack, Resource Allocation}
}

Document

DOI: 10.4230/LIPIcs.DISC.2017.34

How Large Is Your Graph?

Authors: Varun Kanade, Frederik Mallmann-Trenn, and Victor Verdugo

Published in: LIPIcs, Volume 91, 31st International Symposium on Distributed Computing (DISC 2017)

Abstract

We consider the problem of estimating the graph size, where one is given only local access to the graph. We formally define a query model in which one starts with a seed node and is allowed to make queries about neighbours of nodes that have already been seen. In the case of undirected graphs, an estimator of Katzir et al. (2014) based on a sample from the stationary distribution pi uses O(1/||pi||_2 + d_avg) queries; we prove that this is tight. In addition, we establish this as a lower bound even when the algorithm is allowed to crawl the graph arbitrarily; the results of Katzir et al. give an upper bound that is worse by a multiplicative factor t_mix(1/n^4). The picture becomes significantly different in the case of directed graphs. We show that without strong assumptions on the graph structure, the number of nodes cannot be predicted to within a constant multiplicative factor without using a number of queries that are at least linear in the number of nodes; in particular, rapid mixing and small diameter, properties that most real-world networks exhibit, do not suffice. The question of interest is whether any algorithm can beat breadth-first search. We introduce a new parameter, generalising the well-studied conductance, such that if a suitable bound on it exists and is known to the algorithm, the number of queries required is sublinear in the number of edges; we show that this is tight.

Cite as

Varun Kanade, Frederik Mallmann-Trenn, and Victor Verdugo. How Large Is Your Graph?. In 31st International Symposium on Distributed Computing (DISC 2017). Leibniz International Proceedings in Informatics (LIPIcs), Volume 91, pp. 34:1-34:16, Schloss Dagstuhl – Leibniz-Zentrum für Informatik (2017)

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@InProceedings{kanade_et_al:LIPIcs.DISC.2017.34,
  author =	{Kanade, Varun and Mallmann-Trenn, Frederik and Verdugo, Victor},
  title =	{{How Large Is Your Graph?}},
  booktitle =	{31st International Symposium on Distributed Computing (DISC 2017)},
  pages =	{34:1--34:16},
  series =	{Leibniz International Proceedings in Informatics (LIPIcs)},
  ISBN =	{978-3-95977-053-8},
  ISSN =	{1868-8969},
  year =	{2017},
  volume =	{91},
  editor =	{Richa, Andr\'{e}a},
  publisher =	{Schloss Dagstuhl -- Leibniz-Zentrum f{\"u}r Informatik},
  address =	{Dagstuhl, Germany},
  URL =		{https://drops.dagstuhl.de/entities/document/10.4230/LIPIcs.DISC.2017.34},
  URN =		{urn:nbn:de:0030-drops-79767},
  doi =		{10.4230/LIPIcs.DISC.2017.34},
  annote =	{Keywords: Estimation, Random Walks, Social Networks}
}

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Documents authored by Verdugo, Victor

Improved Approximation Guarantees for Advertisement Placement

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How Large Is Your Graph?

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